01 / The transitionRead article
Founder · Builder · Strategic partner
I build products,
partnerships
and businesses.
After 25+ years in technology, sales, and partnerships, including more than a decade leading Microsoft’s sports and entertainment business, I left to build something of my own.
Today, I’m building practical software through Frankly, helping brands and sports properties create better partnerships, and sharing what I learn along the way.
Based in Naples, Florida.
Working across sports, technology, and consumer products.
25+
Years in technology,
sales & partnerships
11X+
Revenue growth in Microsoft’s
sports business
10+
Years leading sports &
entertainment at Microsoft
25 OF 163K
Microsoft Founders
Award Recipient
01 / About
I spent 25 years building inside large companies.
Then I decided to build my own.
The work changed.
The standard didn’t.
My career has taken me through technology, enterprise sales, leadership, and strategic partnerships, including more than a decade building Microsoft’s business across professional sports and entertainment.
What began as a relatively small business grew more than elevenfold. Along the way, I worked with teams, leagues, brands, executives, and partners to turn ideas into commercial relationships that produced real results.
In 2026, I stepped away from corporate life and founded Frankly.
It wasn’t a retirement project or a consulting rebrand. I wanted to build products, create new businesses, and put more of my own ideas into the world. I also wanted to keep doing the partnership work I know well, with more freedom to choose the people and opportunities that make sense.
That is what I’m doing now.
02 / Building
Frankly is where
the ideas become real.
Frankly is the company I created to build useful software and develop better ways for brands, properties, and people to work together.
Close the gap between
human potential
and human action.
Selected products
Useful by design. Simple on purpose.
Discipline Rewards
Accountability, every day.Build stronger habits through accountability, daily commitments, and visible follow-through.
The One Win
One day. One meaningful win.A focused daily practice for identifying and recording the one win that mattered.
My Tiny Journal
A little space for your life.A private, local-first journal designed to make writing and revisiting memories simple.
My Tiny Mood
Make room to check in.A private mood tracker built around three simple check-ins each day.
03 / Partnerships
The right introduction can change the trajectory of a business.
I spent much of my career working where technology, business, and sports meet. Today, I help brands and sports properties identify opportunities, open the right doors, and build partnerships with a credible commercial case behind them.
Through Frankly and a private network of experienced operators, I work selectively on opportunities where relationships, timing, and execution can create meaningful value.
Discuss an opportunity01
Sports partnerships
Sponsorships, strategic relationships, category development, and new commercial opportunities.
02
Business development
Warm introductions, enterprise opportunities, partner strategy, and support through the commercial process.
03
Strategic advising
Practical guidance for founders and executives working through growth, sales, leadership, or partnership decisions.
04 / How I work
A few things
I believe.
01
Relationships are earned.
An introduction carries someone else’s reputation with it. I treat it accordingly.
02
The idea isn’t the work.
Ideas matter. Execution, follow-through, and consistency are what make them useful.
03
Simple is a business advantage.
Good products and partnerships should become clearer as you work on them, not harder to explain.
04
Accountability first.
Progress starts with being honest about what you said you would do, and whether you did it.
It is also the meaning behind the “AF” in FranklyAF.
05 / Writing
Building in public,
without pretending
to have it all figured out.
I write about leaving a long corporate career, building products from scratch, strategic partnerships, leadership, discipline, and the decisions that come with betting on yourself.
Some posts are lessons from 25 years in business. Others are notes from something I built that morning.
Notes for the next chapter
02 / The buildRead article
Building small products without unnecessary subscriptions or complexity
03 / The practiceComing soon
Why accountability matters more than motivation
Let’s make something happen
I’m interested in good people, useful ideas, and opportunities where I can actually help.
If you’re building something, exploring a sports partnership, or think there’s a reason we should know each other, reach out.
06 / Contact
A good conversation
is a good start.
Tell me a little about yourself
and what you have in mind.
Prefer email? Write tofrank@franklyaf.com